Sheena Lyengar: How to make choosing easier
We all want customized experiences and products — but when faced with 700 options, consumers freeze up…
Clay Shirky: Why SOPA is a bad idea
What does a bill like PIPA/SOPA mean to our shareable world? At the TED offices, Clay Shirky delivers a proper…
Scott Rickard: The beautiful math behind the ugliest music
Scott Rickard set out to engineer the ugliest possible piece of music, devoid of any pattern, using a mathematical concept…
Mikko Hypponen: Three types of online attack
Cybercrime expert Mikko Hypponen talks us through three types of online attack on our privacy and data…
Sonaar Luthra: Meet the Water Canary
After a crisis, how can we tell if water is safe to drink?…